Yayıncı "Routledge" için listeleme
Toplam kayıt 2, listelenen: 1-2
-
An extended human reliability analysing under fuzzy logic environment for ship navigation
(Routledge, 2023)Preparation for a sea voyage is one of the fundamental aspects of navigation. Several complexities are involved during the preparation of the ship for navigation due to the nature of maritime work. At this point, analysing ... -
To Trust or Not to Trust? Consumer Responses to Cause-Related Marketing
(Routledge, 2020)The purpose of this study is to understand if company trustworthiness and the type of cause-related marketing (CRM) campaigns (strategic vs. tactical) affect purchase intention and company image of a yogurt producer, under ...