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Repeat online grocery buying intention and its determinants: A comprehensive model test
(Peter Lang AG, 2019)
[No abstract available]
Sustainability practices of higher education institutions—an analysis from a developing country
(Springer Nature, 2019)
Sustainability has become an essential concern in higher education at a global level. Numerous universities started to incorporate this concept into their principles and practices. Sustainability practices of higher education ...
To Trust or Not to Trust? Consumer Responses to Cause-Related Marketing
(Routledge, 2020)
The purpose of this study is to understand if company trustworthiness and the type of cause-related marketing (CRM) campaigns (strategic vs. tactical) affect purchase intention and company image of a yogurt producer, under ...
To What Extent Company Image Improves through CauseRelated Marketing? An Evidence from Food Industry
(2019)
For the past two decades increasing effort has been given to investigating the influence of cause-related marketing (CRM) activities on consumers’ attitudes and behaviours. Because consumers may react differently to companies ...