Ara
Toplam kayıt 13, listelenen: 11-13
The impact of perceived corporate social responsibility on consumer happiness and brand admiration
(Emerald Publishing, 2023)
This study examines the effect of perceived corporate social responsibility (CSR) on consumer happiness and brand admiration as a consequence of consumer happiness. It suggests an original conceptual model that investigates ...
Can moral identity mitigate the harmful effects of organisational cynicism?
(Inderscience, 2021)
The aim of this study is to reveal that moral identity at work may reduce the harmful effects of cynicism by acting as a buffer and may also reduce time theft, which is one of the deviant behaviours towards the organisation ...
To Trust or Not to Trust? Consumer Responses to Cause-Related Marketing
(Routledge, 2020)
The purpose of this study is to understand if company trustworthiness and the type of cause-related marketing (CRM) campaigns (strategic vs. tactical) affect purchase intention and company image of a yogurt producer, under ...