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To What Extent Company Image Improves through CauseRelated Marketing? An Evidence from Food Industry
(2019)
For the past two decades increasing effort has been given to investigating the influence of cause-related marketing (CRM) activities on consumers’ attitudes and behaviours. Because consumers may react differently to companies ...
Why perceived organizational and supervisory family support is important for organizations? Evidence from the field (vol 13, pg 841, 2019)
(Springer Heidelberg, 2019)
[No Abstract Available]