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To What Extent Company Image Improves through CauseRelated Marketing? An Evidence from Food Industry
(2019)
For the past two decades increasing effort has been given to investigating the influence of cause-related marketing (CRM) activities on consumers’ attitudes and behaviours. Because consumers may react differently to companies ...
The Language of present-day American Crime Fiction and Printed Media
(Marmara University, 2020)
"The Language of present-day American Crime Fiction and Printed Media", Istanbul: Marmara University.