Yazar "Baştuğ, Sedat" için listeleme
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An explanatory approach to assess resilience: An evaluation of competitive priorities for logistics organizations
Baştuğ, Sedat; Yercan, Funda (Elsevier Sci Ltd, 2021)The aim of this study is to analyze social media messages, specifically tweets from logistics organizations and retweets of their customers regarding competitive priorities that create a sustainable competitive advantage ... -
Influencer marketing in B2B services: a holistic approach for the container shipping industry
Notteboom, Theo; Baştuğ, Sedat; Bitiktaş, Fevzi; Akan, Ercan; Yercan, Funda (Palgrave Macmillan, 2024)This study examines how container shipping companies Maersk and MSC as B2B service providers effectively manage influencer marketing and implement managerial influencer marketing strategies within their industry. After the ...
