Browsing WoS İndeksli Yayınlar Koleksiyonu by Author "İşcioğlu, Tutku Eker"

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Sustainability practices of higher education institutions—an analysis from a developing country

Atakan, S.; İşcioğlu, Tutku Eker (Springer Nature, 2019)

Sustainability has become an essential concern in higher education at a global level. Numerous universities started to incorporate this concept into their principles and practices. Sustainability practices of higher education ...
To Trust or Not to Trust? Consumer Responses to Cause-Related Marketing

İşcioğlu, Tutku Eker; Borak, Eser (Routledge, 2020)

The purpose of this study is to understand if company trustworthiness and the type of cause-related marketing (CRM) campaigns (strategic vs. tactical) affect purchase intention and company image of a yogurt producer, under ...