An explanatory approach to assess resilience: An evaluation of competitive priorities for logistics organizations

Abstract

The aim of this study is to analyze social media messages, specifically tweets from logistics organizations and retweets of their customers regarding competitive priorities that create a sustainable competitive advantage during the current Covid-19 pandemic. Sentiment analysis with Support Vector Machine (SVM) methodology w used to assess a sample of more than 941 Covid-19 related tweets and re-tweets by top logistics organizations (logistics service providers) selected from Europe, the North America, Far East Asia, and Middle East. The dataset was collected from December 2019 to November 2020. Our findings suggest that shippers have a negative perceptions on delivery and efficiency. Shippers typically consider multiple factors in making their decisions, but often focusing on delivery and efficiency as the primary criteria. As a result, this study focuses on the analysis of sustainable competitive priorities influencing the development of transport and supply chain policies by logistics service to achieve their goals within the current operational conditions due to the pandemic.